Jewellery - Disrupting the Narrative
Throughout the past few years, jewellery has been all about dainty, subtle, and barely noticeable accessories. Things are changing for the jewellery industry that is now exploring groundbreaking designs and new approaches to traditional materials, and paradigm-shifting techniques. To stay ahead of the innovation curve, brands must complement traditional processes with digital techniques. This brings new opportunities to create cutting-edge accessories and exciting new options for customisation.
Jewellery has always been an emotional purchase and this drives the desire in customers for higher personalisation for their precious accessories. Moving beyond simple engraving, the industry must leave behind the one-size-fits-all approach, and bring back “custom” into “customer". Every piece of jewellery we wear says something about our style. It is an expression of who we are and what we believe in. As such, jewellery should be unexpected: something that has never been seen or done before. Only this way it becomes timeless, standing above trends and influences, a true reflection of who we are.
Gemme embraces this shift by being a brand that focuses exclusively on iconic and experimental statement jewellery designs, using the latest advancements in 3D printing technology to manufacture them. We also offer no limits on personalisation and the opportunity for anyone to design their own special accessory, with the help of intuitive and intelligent customisation tools. Through our collection of rings, bracelets, necklaces and earrings we want to communicate that bold and disruptive jewellery designs exist as a break with the old.